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Whitehouse Cox recently exhibited at the prestigious menswear event, Pitti Uomo. We’ve got all the details you need to know about this incredible showcase of men’s fashion and what it was like to be there.

In the fast-paced, immaculately dressed world of men’s fashion, Pitti Uomo is something that everyone who’s anyone knows about.

It’s one of the biggest fashion events every year and see’s swarms of designers, buyers and style-icons jetting in from across the globe to be united by the newest trends and finest styles.

As one of the recent event exhibitors, we here at Whitehouse Cox thought we’d tell you more about what happens at Pitti Uomo and why you should be attending.

What Exactly is Pitti Uomo?

Based in Florence, Italy, Pitti Uomo is an event held twice a year that brings together the leading brands in men’s fashion, celebrating everything it has to offer and creating a simpler way of rounding up the best of the best.

New, up and coming labels showcase their collections alongside established, big-name fashion houses, merging the old and the new to create an event that’s truly spectacular.

Pitti Uomo Whitehouse Cox

The large-scale four-day event attracts attention from designers, buyers and the media alike, as well as the elite faces in men’s fashion.

The main area is essentially a high-class trade show, in which designers get the opportunity to show off what they’re doing to the visiting guests.

Beyond that, Pitti Uomo always holds a few special projects each year such as micro-collections created by chosen exhibitors and one complete runway show curated from a selected up and coming designer.

Which Designers Showcase at Pitti Uomo?

The full list of global designers that showcase their collections at this prestigious Italian event is incredibly vast.

From the very exclusive collections of Karl Lagerfeld, the high-end streetwear of Fila and the speciality styles from Alanui, every genre of men’s fashion gets its turn in the spotlight.

Why Is It So Popular?

With every media outlet, including the likes of Vogue and GQ, raving about Pitti Uomo’s events every year and such a huge following of elite fashion faces, it does beg the question of where all this attention’s come from?

Well, the scale for one.

The number of noteworthy brands who take part each year is unlike any other men’s fashion event.

The fact that they are all hand-selected for their talent, too, makes sure that only the best fashion houses are showcased.

The many special events surrounding Pitti Uomo add to its appeal and the converging of the whole world of men’s fashion into one place makes everyone’s lives much easier.

Whitehouse Cox at Pitti Uomo

We were privileged enough to be chosen to exhibit at Pitti Uomo this year, an opportunity that still feels somewhat surreal.

We flew our handmade, luxury leather goods across countries and set them down side by side with some of the greatest men’s fashion houses in the world.

It was a proud moment, to say the least!

We feel as though our showcasing at Pitti Uomo has solidified Whitehouse Cox in the world of premium men’s fashion.

If you have any questions about our brand or want to get in touch to learn more about who we are, what we do and our time at Pitti Uomo, please drop us a message and our team will get back to you as soon as they can.

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